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8 Best Mailchimp Alternatives for Email Marketing: 2020 Edition

best mailchimp alternatives for email marketing

As more businesses are moving to various forms of digital marketing, it comes as no surprise that email marketing is a prominent tactic among many business strategies.

That being said, Mailchimp is without a doubt the strongest player in the email marketing niche. In fact, according to Datanyze, Mailchimp owns 62.23% of the email marketing share. What’s more impressive is that its biggest competitor is Constant Contact, which owns just 8.69%.

Hence, it’s no secret that a lot of people all around the globe use Mailchimp for their email marketing requirements. A long-time member of the email newsletter area, Mailchimp is usually affiliated with small business email marketing.

Nevertheless, Mailchimp competitors have started shifting the playing field.

While Mailchimp has been the reigning master of the email marketing industry, users have started looking at competitors. This is primarily because of hike in the Mailchimp’s pricing and the lack of innovation and new features.

Hence, if you’ve found yourself wondering “is there a free version of Mailchimp?”, we’ve listed the most credible and effective email marketing automation tools that you should consider investing in.

However, before we delve into its alternatives, let’s first get a brief understanding of how Mailchimp rose to success.

What Is Mailchimp: A Brief Introduction

Mailchimp is a software which provides you with the expertise to create and maintain mailing lists, newsletters, automated campaigns and much more.

It enables you to sit in the driver’s seat and allows you to have full command over your email marketing endeavours from starting to end.

Mailchimp is easy, and straightforward to use and its software provides you access to an arrangement of email marketing tools all conveniently found in one place.

What Is Mailchimp Used For?

With Mailchimp, you could forward newsletters and automated emails. You can create your email list with a form or import your frequent contacts.

Mailchimp gives pre-designed email templates along with a drag and drop email builder. The tooling holds built-in email analytics.

Amidst all of that, Mailchimp is instead an engaging software for companies to begin with email marketing.

Why Should You Consider Mailchimp Alternatives?

Mailchimp was one of the best email marketing services on the market. They increased in demand due to their famous “forever free” program.

Though, in recent years they have slipped to hold up with innovation, especially when it comes to marketing automation.

To make things worse, their current pricing variations are not user friendly as they’re presently charging companies for unsubscribed users in their account.

Luckily, there are various Mailchimp alternatives with considerably better features, pricing, and quality of service.

So, who are Mailchimp’s competitors?

Since there are several email marketing services that you can pick from, we have hand-picked the best Mailchimp alternatives.

Best Mailchimp alternatives

1. Sendinblue:

A comparatively fresh player on the newsletter scene, Sendinblue is a Paris-based organization who have determined to make waves by providing some of the most affordable plans available. And they are even surprisingly beneficial when it arises to email automation and list management.


  • Instantly build a campaign (automatic newsletter builder, HTML editor, active fields, responding emails)
  • Database segmentation and viewers targeting (import files, segmentation, and progressive lists, build forms)
  • SMTP features
  • Exceptional analytics and tracking (real-time statistics, export data, a record of openers and clickers)


You can avail Sendinblue for free, $25.00, $39 or $66+ (monthly) depending on how many emails you mail per month. There are additionally a few feature variations between plans.

2. Get Response:

Up next is GetResponse, an email marketing automation and solution tool that has proven to be a great MailChimp alternative for those who need something cheaper but stuffed with all their favourite features.

You can set up your email marketing campaigns with their templates and create stunning emails in just a few clicks. You can further utilize their landing pages to obtain more leads.

It occurs with robust integrations which enable you to connect your favourite apps such as WordPress, Magento, Slack, etc.


  • Mobile-responsive email design
  • Email builder
  • Landing pages creator
  • Email opt-in forms
  • A/B split testing features
  • Advanced segmentation options
  • Lead-nurturing CRM


It provides a free 30-day trial for all programs, besides the “Enterprise” program.

You can pick between a monthly, yearly, or a half-yearly program that will charge $15 per month, $12.30 per month and $10.50 per month respectively.

3. ActiveCampaign:

ActiveCampaign consolidates several features of small business marketing into a unified and user-friendly program.

With this medium, you can seamlessly generate attractive and engaging emails, utilize social media marketing, obtain more data about your contacts, and implement marketing automation technology that earlier was not possible for small businesses.


  • Site Tracking
  • Conditional Content
  • Event Tracking
  • Easy-to-use API
  • Intuitive automation builder
  • Email split testing
  • Sales CRM


ActiveCampaign provides 4 pricing programs. There are no setup charges and the rates given here are for 500 contacts:

Lite Plan – $15/mo (monthly) or $9/mo (yearly)
Plus Plan – $70/mo (monthly) or $55/mo (yearly)
Professional Plan – $159/mo (monthly) or $129/mo (yearly)
Enterprise Plan – $279/mo (monthly) or $229/mo (yearly)

4. MailerLite:

MailerLite is another sturdy email marketing service and a prominent Mailchimp alternative. It has a beginner-friendly email editor and also pre-made email templates for various campaigns.

You can utilize popups, landing pages, or embedded signup forms to gain leads.

It has robust email self-regulation, segmentation, and personalization features which enable you to target the appropriate users in the proper time.


  • Newsletter templates
  • File manager
  • Subscription-manager
  • Landing page builder
  • Pop-Ups
  • Embeddable web forms


You can opt for their free plan, which has no time limit, however, the features are very limiting. Moreover, customer assistance isn’t covered in the free plan.

If you want to avail all the features of this tool, charges start from $10 per month.

5. EasySendy Drip:

EasySendy is an exceptional email marketing software with many facilities. The software has an autoresponder, subscribe/unsubscribe choice, assists in maintaining mailing list as well as automates template administration.

EasySendy provides producing context-based email marketing campaigns and increases open email rate. You can forward emails from various email addresses.


  • Suppression list management
  • Process bounce & complaint emails
  • Tag email templates
  • Enhance email delivery
  • Email Scheduling


The pricing for EasySendy begins at $9.00 per month. EasySendy has 4 separate plans:

EasySendy Social at $9.00/month.
EasySendy Pro at $19.00/month.
EasySendy Drip at $24.00/month.
EasySendy Automate at $99.00/month.

6. AWeber:

AWeber has become a well-known tool in a short duration of time. AWeber’s unique visual campaign builder surely has played a major role in driving its success.

They give more extra templates than any other alternative on this list, and every template comes with several diverse palettes for constant easier creation. Moreover, every template is customizable.


Aweber’s features adhere only to email:

  • Several templates for easy email creation
  • Fundamental email automation
  • A/B Testing
  • Live support


Aweber provides a 30-day free trial, but no free program. The monthly programs are $19 (for 500 subscribers), $29 (for 2,500 subscribers), $49 (for 5,000 subscribers), plus more expensive plans.

All plans provide endless email sends.

7. Moosend:

With Moosend, you receive extensive customer segmentation with any alternative you can think of, also as a free user.

Not just that, mastering list management for your eCommerce company or business becomes more accessible than ever.

What is more, the automation maker is quick, secure and most of all, accessible for every pricing plan.


  • Free email newsletter templates
  • Landing pages
  • Email marketing automation
  • Sign up forms
  • List segmentation
  • Real-time analytics


Moosend allows a free program for business with up to 1000 subscribers, but its costs will benefit your brand to develop in no time.

It gives a broad variety of pricing programs, from the standard monthly ones to a custom pay-as-you-go choice that enables you to pay just when you send, without any additional fees.

8. ConvertKit:

If you’ve ever searched for ‘what is the best alternative to Mailchimp?’, ConvertKit always tops the list. Created with digital marketers in mind, CovertKit is the newest tool on the list. According to the company, ConvertKit’s main goal is to be solely about transparency, and they also make their economic situation accessible to everyone online.

ConvertKit attempts to produce email marketing automation quickly and easily. Their automation policy is usually more comfortable to use than Mailchimp’s, and maintaining lists and contacts are more manageable. This is why ConvertKit enables you to design better-targeted campaigns.


  • Visual email automation flow builder
  • Good-looking forms, or integrations with popular list building tools
  • Easy segmentation/tagging system
  • Detailed subscriber management
  • Facebook Lead Ads integration via Zapier


ConvertKit provides a 14-day free trial, though no free program. The monthly programs are $29 (for 1000 subscribers), $49 (for 3000 subscribers), $79 (for 5000 subscribers), or a custom program.

All plans provide endless email sends.


While Mailchimp was previously the number one option when it came to a cost-effective email marketing service, several new pricing modifications have made it more expensive than it was once. That is why businesses are continually watching out for alternatives.

Fortunately, great MailChimp alternatives are not extremely difficult to find, particularly nowadays with such a surplus of choices available, that are cheaper or, maybe, offer more features.

We hope this article helped you find the best alternative to Mailchimp to develop your business.

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